Apple's iTunes to Change Pricing Strategy

Apple Inc. is set to unveil a series of changes to its iTunes Store that represent significant shifts in its longstanding approach to the business of selling songs online, according to people familiar with the matter.

Under a new pricing plan, songs would cost either 69 cents, 99 cents or $1.29, depending on how desirable they are considered. Apple is likely to sell the "vast majority" of the songs for 69 cents, these people said. But they cautioned that the handful of the most sought-after songs-which generate the vast majority of sales on the service-would likely cost $1.29.

Apple is also likely to drop digital rights management, or DRM, copy protection from the vast majority of the eight million songs in its catalog.

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kharma453390d ago

It still won't make me buy songs from iTunes, when Amazon have songs for about 20 pence cheaper and with higher bitrates.