The hero of the piece, CID is thrust from the dull drudgery of his every day life into an exciting mission to rescue Mia. CID is a Crash Impact Dummy, one of millions created by the Professor B.M. Werken's company to ensure that every product available on the market is safe for humankind. He diligently crashes, smashes, checks, re-checks and re-re-checks everything from lemonade to escalators. Like most of us at one point or another, CID thinks that there must more to life than just work. He's happy enough to put up with it, but he can't help thinking that there's something... else.