GI.Biz writes: "President of Sony Computer Entertainment Europe, David Reeves, has said that the priority for the PlayStation business in 2009 is to finally make a profit.
The exec noted that the company must reduce the pressure to turn a profit before concentrating on pushing games and services.
"The most important thing for us as a company in the very short term is for us to start making money," he said.
"This is a pledge that was made last March and is something that we are still very much on target to achieve. Once we have achieved this, I think it will be a very exciting time for PlayStation."