In a recent visit to CVG's headquarters, Beautiful Game Studios general manager Roy Meredith admitted that Championship Manager had "fallen on rough times" when he assumed his post at the developer last year.
"As a brand it's still really valuable," he said, "but in terms of game quality it's really not so valuable. Our intention is to produce over the next few iterations of Championship Manager something that gets a much higher Metacritic." It's all about Metacritic these days.
So how exactly is the developer going to go about this, beginning with Championship Manager 2009, which is due to kick off the new season late - in April - following a longer-than-usual development cycle?