"Web-accessible online profiles for characters in MMOs have been around for a while. The first ones I remember were profiles available for EverQuest players. In the years that have passed, they've slowly popped up everywhere. Now you can generally find something about people's characters on the game's site, on commercial guild and player database sites, or even privately hosted guild sites. Some are very simple, offering a quick overview of gear and talents. Others are far more detailed, like the World of Warcraft armory, or the almost social-networking build of Lord of the Rings Online's player pages."