A Gamertell writer explains that a Lexus would not be quite as memorable a gift as the Atari 2600 he received when he was 8.
From the article:
"Sure, a car would be a pretty memorable gift but nothing will surpass this gamer's best Christmas gift ever as the Atari 2600. Spending hours mastering Combat and Air Sea Battle with my younger sister, even beating my father at a marathon match up of Breakout a year later. Then Space Invaders and Asteroids? Forget it. This little system brought together the family like few other gifts ever could."