Marketing Open Source to Consumers

PC world writes:

"Like many of you, I picked up a new TV over the holidays. Imagine my surprise when I was flipping through the instruction manual and found the GPL V2.0 and GPL V2.1 licenses in the appendix. Samsung seems to be using one or more pieces of GPL'd code inside of its Series 5 LCD TVs.

I would have liked to know that the TV I was buying was using Free/open source software. All things equal, I would have purchased the TV using "FOSS Inside" vs. a similar TV not using "FOSS Inside". But I'm not representative of the consumer population. Would my wife, friends or parents make the same choice based on an "FOSS Inside" logo on a consumer electronic device? Likely not; well, not initially at least."

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