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A Very Pac-Man Christmas - The Weirdest Holiday Tie-In

By D.S. Cohen:

"It's true, for some bizarre reason in the early 80s Pac-Man was a representative of the gift giving season. This was probably because he was the most popular and licensable of the classic video game characters. Few would tune in to see A Yar's Revenge Christmas or Christmas Comes to Tetris, so Pac-Man fit the bill and crossed over from retro game icon into holiday propaganda".

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classicgames.about.com
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