WoW Insider writes:
"It's ok to admit it: WoW has sucked you in. You pop up WoW Insider in your browser during breaks at work. You replay your shining moment of glory from your Sunday night group's near-wipe over and over in your head as you sit in traffic. You drift off to sleep wishing you'd remembered to look up the proc rate on that new drop. You're hooked – and you're hungry for more knowledge, eager to pounce on all the insider information you sense is dangling somewhere just out of line of sight."