CVG writes: "Methods of paying for games have been diversifying for years now. The success of massively multiplayer games has led to subscription models and micro-payments for materials, while the prevalence of broadband has led to both legal and illegal digital distribution. More publishers are beginning to experiment with new ways of selling their games, both as a way of combating piracy and a way to reach new audiences.
This is no more obvious than with Battlefield Heroes, the free-to-play multiplayer shooter from Electronic Arts. Playable via your web browser, it's funded by in-game ads and micropayments. Players can purchase upgrades and items to customise their character's look, without providing any advantage against other players."