Home Video Magazine reports :-
"The fourth quarter, particularly this holiday season, has seen a big push toward Blu-ray hardware and software. Tru-Blu is a coalition of companies formed to promote Blu-ray Disc, and consists of companies such as Disney, Fox, Warner Bros., Panasonic, Sony, and many others. The coalition has bombarded the masses with $200 million worth of campaigns. And their efforts have paid off as consumer spending on Blu-ray materials during the holiday shopping season has set record marks. "