You, the BDA, whomever, can spin it however you wish, but the fact is that Blu-ray has not had a momentous year. Has it been profitable? Sure. Has adoption grown? No doubt. But consumers at large are showing with their purchasing habits that DVD is still a-okay in their lives. Paul Sweeting over at ContentAgenda surmises that a huge strategy shift is needed for BD to ever seriously steal away market share from DVD. First off, the aptly coined PlayStation 3 "Trojan Horse" strategy has to go. The PS3 is clearly lagging behind the other two consoles in terms of sales, and now that BD deck prices are far lower than the console's MSRP, yet another advantage to owning one has slipped away. The point we most agree with is the one that's likely the most controversial: Blu-ray backers need to get honest here and realize that the format offers only "incremental improvement over standard DVD."