"With its new-generation PS3, Sony has come closer to breaking even, although it probably hasn't quite reached that mark yet," Rassweiler said in a statement. "With iSuppli's estimated PS3 cost at $448.73, the product retailing in the United States at around $399 and taking into account other expenses, the PS3 may be able to break even in 2009 with further hardware revisions."
Great, but is that enough time? With Microsoft and Nintendo outselling Sony's console each month with ease, Sony's window of opportunity is almost closed.
According to NPD, sales of the PS3 fell 19 percent in November from a year earlier, and according to a report in The Wall Street Journal, analysts are expecting "flat or lower PS3 sales" again in December. Compare that to the Wii's incredible sales numbers and the Xbox 360's jump of 8 percent over last year, and it's apparent that things aren't going so well in the Sony camp right now.