The $50 price point for AAA games, which had held steady for years, finally jumped to $60. Gamers, predictably, howled in protest, but didn't slow their spending one penny. If anything, they spent more. Publishers were able to cushion their higher development costs and it wasn't long before everyone got comfortable with the new price.
That was before the recession hit. With consumers increasingly worried about their cash flow, questions are starting to surface on how long publishers will be able to maintain the $60 price point.
Activision-Blizzard made the most notable move right before Christmas, lowering the price of "Call of Duty: World at War" from $59 to $49. While price cuts aren't unheard of during the holidays, the latest "Call of Duty" was a strong seller for the company and the action perked the ears of analysts.