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MS Targets Market-Beating Xbox 360 Sales in '09

Microsoft Corp expects its Xbox game console sales to outpace what it forecasts will be broader market growth next year, a senior executive said on Wednesday, projecting optimism despite dampened consumer spending.

Despite the global economic slowdown that has hit consumer demand, Microsoft expects the overall video game industry to continue growing next year as more people choose to stay at home, said Alan Bowman, Asia general manager of Xbox operations.

"Outpacing the market is a key measure, but we've also managed to broaden the market to include people who have never played video games before," Bowman told Reuters in a phone interview.

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MURKERR2777d ago (Edited 2777d ago )

exclusive games will be a neccessity to entice the consumer,especially as rival consoles will have major price cuts (wii and ps3) though the way the wii is selling who knows it doesnt really need it

mikeslemonade2777d ago (Edited 2777d ago )

This is all basically driven by price. It's not like any other system cannot drop price.

$149 360? No way if Microsoft wants it to stay competitive against PS3 for the next 5 years.

Athlon2777d ago

This guy pretty much copied what Reeves of Sony said earlier in an interview about consumers choosing to spend more time at home than going out. Talk about copying the competition.

thebudgetgamer2777d ago

i hope Microsoft doesn't go all Nintendo

:(

paul-p19882777d ago

i love this part:

"but we've also managed to broaden the market to include people who have never played video games before," Bowman told Reuters in a phone interview.

ummmm no u didnt, Nintendo did that this gen, and Sony did that last gen. Seems like ur lieing again, but what do we expect from M$ employees......

sak5002777d ago

Ms has already done a great job. The groundwork is already completed. Now add to that Jasper and good selection of games, both exclusives andnon exclusives will seal the deal for 09.

somelikeithot2777d ago

There is something very unlikeable about these guys from microsoft, big headed, cheesy faced yanks are just not something I would wish to choose to represent a company and that Aaron Greenburg has just got "smack me in the face" arrogance all over him.

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