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Submitted by BIoodmask 2230d ago | news

MS Targets Market-Beating Xbox 360 Sales in '09

Microsoft Corp expects its Xbox game console sales to outpace what it forecasts will be broader market growth next year, a senior executive said on Wednesday, projecting optimism despite dampened consumer spending.

Despite the global economic slowdown that has hit consumer demand, Microsoft expects the overall video game industry to continue growing next year as more people choose to stay at home, said Alan Bowman, Asia general manager of Xbox operations.

"Outpacing the market is a key measure, but we've also managed to broaden the market to include people who have never played video games before," Bowman told Reuters in a phone interview. (Industry, Xbox 360)

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Bladestar  +   2230d ago
...
$149 xbox 360?
MURKERR  +   2230d ago
gotta have more than price cuts next year bladestar
exclusive games will be a neccessity to entice the consumer,especially as rival consoles will have major price cuts (wii and ps3) though the way the wii is selling who knows it doesnt really need it
#1.1 (Edited 2230d ago ) | Agree(3) | Disagree(2) | Report | Reply
mikeslemonade  +   2230d ago
This is all basically driven by price. It's not like any other system cannot drop price.

$149 360? No way if Microsoft wants it to stay competitive against PS3 for the next 5 years.
#1.2 (Edited 2230d ago ) | Agree(3) | Disagree(5) | Report | Reply
PopEmUp  +   2230d ago
Free Xbox 360?
Athlon  +   2230d ago
This guy pretty much copied what Reeves of Sony said earlier in an interview about consumers choosing to spend more time at home than going out. Talk about copying the competition.
thebudgetgamer  +   2230d ago
Outpacing the market is a key measure, but we've also managed to broaden the market to include people who have never played video games before,&quo...
i hope Microsoft doesn't go all Nintendo

:(
paul-p1988  +   2230d ago
i love this part:

"but we've also managed to broaden the market to include people who have never played video games before," Bowman told Reuters in a phone interview.

ummmm no u didnt, Nintendo did that this gen, and Sony did that last gen. Seems like ur lieing again, but what do we expect from M$ employees......
sak500  +   2230d ago
Ms has already done a great job. The groundwork is already completed. Now add to that Jasper and good selection of games, both exclusives andnon exclusives will seal the deal for 09.
somelikeithot  +   2230d ago
There is something very unlikeable about these guys from microsoft, big headed, cheesy faced yanks are just not something I would wish to choose to represent a company and that Aaron Greenburg has just got "smack me in the face" arrogance all over him.
DJ  +   2230d ago
Sure hope so.
Their overall sales have decreased two years straight, even with price cuts.
Bladestar  +   2230d ago
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DJ... are you sure you are not confusing the numbers? the xbox 360 did not sell less units than last year... can you prove this?

I can prove that the only console that sold less this November(2008) vs November(2007) was the PS3... didn't you see NPD?

Seriously... sometimes you just come up with things out of your rear... can you prove that the xbox 360 sold less than previous years? show me some links!

Here is my proof: http://www.gamezine.co.uk/n...

"the PS3 actually sold less this November than it did in November 2007, where it sold 466 thousand units. It's going to be some time before the PlayStation 3 is the strong business Sony hopes it'll be."
#6.1 (Edited 2230d ago ) | Agree(1) | Disagree(0) | Report | Reply

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