Activision chief Bobby Kotick has been seeking to talk up the fortunes of game publishers, as stock prices continue to tumble.
New York Times carries a feature on the crumbling share prices of leading U.S game companies. The paper points out that, since May 1, the big four - EA, Activision, THQ and Take Two - have lost a collective $6 billion in market capitalization. This amounts to a 25 percent drop compared to declines of eight percent for the Nasdaq.
Bobby Kotick said, "More people are playing games than ever before. People who were in their teens in the 80s are now playing games with their kids. When I look at the next 10 years as compared to the past 10 years, I just see better prospects."