Can you hear that?
Probably not, if like most gamers you flick the silent switch on your iPhone before playing a game. Of the hundreds of games populating the App Store, few earn the prestigious honour of having the volume turned up.
Lacklustre sound - both effects and music - have been a sore spot for iPhone games since July and yet such little attention has been invested in the problem. High expectations for shiny graphics and slick controls abound, but audio design lags behind like a toddler chasing its older siblings.