Ubisoft CFO Talks Prince Of Persia, Far Cry 2, Suggests Ratings Overrated

Ubisoft Montreal's latest Prince of Persia title may have a significant impact on Ubisoft's financial performance, said company CFO Alain Martinez, particularly in an ever more competitive marketplace.

Speaking at the UBS Annual Global Media Conference, Martinez cautioned that it's "very early" to make definite projections on overall sales of the title, which launched this month, but the company "believes 2.5 to three million [sales] is clearly achievable."

The company is also hoping Ubisoft Montreal's Far Cry 2, which had an unusually mixed initial reaction, will end up being a steadier seller over the long term, rather than the explosive early seller the company had hoped for. Martinez said Ubisoft is "repromoting" the game, and now projects it to reach 2.5 to three million sales.