Microsoft to split ad money with casual developers

Microsoft Casual Games today announced a new plan to split revenue from in-game advertising on its Web-based games with developers. Simply referred to as Ad-Share Program, the initiative allows developers to reap up to 20 percent of the money brought in from advertising in games hosted on MSN Games.

Ads can be shown within the game, placed around the game window during gameplay, or simply slapped onto loading screens. Microsoft Casual Games has estimated that the developers of the top 5 games in the program will share more than $250,000 each year.

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