Netflix chief financial officer Barry McCarthy said today that the company's subscribers have added the option of receiving Blu-ray Disc titles at a quicker rate than Netflix forecast in October.
McCarthy added that revenue gains amid the U.S. economic slump have allowed the company to spend more on marketing than it forecast.
Speaking at the UBS Global Media and Communications Conference, McCarthy said Netflix already surpassed its year-end goal of having 500,000 subscribers pay an extra $1 a month for the option of renting Blu-ray titles. The company expects to have about 9 million total subscribers by the end of the year.
Separately, Netflix chief content officer Ted Sarandos, speaking in Los Angeles on Monday, confirmed the 500,000 Blu-ray subscribers and said the retailer will promote Blu-ray inside its mailing envelopes next year.