Viacom: Talent Prefers Rock Band

Edge writes: "The Rock Band franchise has an easier time attracting music talent than its competitors, claimed Viacom CEO Philippe Dauman during the UBS 36th Annual Global Media and Communications Conference on Tuesday.

"There's a strong music orientation to our company; many of our networks are ideal vehicles to promote the game, and you'll see more and more of that as we move forward," said Dauman.

'We also have the opportunity to attract talent to [Rock Band] in a way that our competitors have greater difficulty doing.'"