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First-Party Nintendo Sales Present Challenge for EA

Edge writes: "Electronic Arts continues to struggle to capitalize on the massive success of the Wii console.

EA CEO John Riccitiello said during a Tuesday conference call that "two-thirds" of Wii software unit sales go to Nintendo. "It's a really unusual thing [for that many sales to go to a first-party console maker]. We haven't seen that since prior to PlayStation 1.

'For those of us making console games, that's a challenge that we certainly have to contend with.'"

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edge-online.com
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Smacktard3661d ago

Solution: Make good games, and advertise them better.

Boom Blox was a good start.