Stephen Totilo of MTV Multiplayer writes:
"Enough with the vague statements. Here are seven specific ideas from EA, Take Two, THQ and other publishers and advertising people who want more ads in 2009's video games:
The following ideas were all presented at an event last week hosted by Microsoft-owned Massive Incorporated in a small nightclub in downtown Manhattan. All of the ad ideas offered were couched in careful terms of not ruining a gamers' pleasure of their game."