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Ludia pens in-game ad deal with WildTangent

Canadian interactive entertainment distributor Ludia has signed a deal with ads specialist WildTangent that will see the firm become the exclusive in-game advertising partner for Lucia's 2009 lineup.

The agreement includes titles such as American Idol, Price is Right and Press Your Luck, and spans platforms including Wii, DS, PC, Mac, iPhone and iPod Touch.

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