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What is Kijuju?

Electronic Theatre delivers an account of the launch of Resident Evil 5's "Kijuju" Viral Marketing Campaign.

From Electronic Theatre: "Moments later, another e-mail from Capcom's PR Department arrived, stating that "the Kijuju border was not opened as planned at 18.00 GMT/19.00 CET today as expected. Capcom is currently in negotiation with the relevant authorities and hopes to have the situation resolved shortly.""

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electronictheatre.co.uk
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