Take-Two: Console Cycle Alive and Well

The changing landscape of gaming has brought on the question of console cycles: is the typical five-year console cycle dead?

"I don't think the cycle's dead at all," said Take-Two chair Strauss Zelnick when answering an analyst's question during Monday's UBS Global Media and Communications Conference.

"For the cycle to be dead, you have to reach a point where the machinery is perfect and you can't make a material improvement, and we're just not there. I don't think we will be there until our interactive entertainment looks like live action. It looks really good, but it still looks like animation."

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