Interview: How Koei Aims For Western Audiences

Strong Western IP is increasingly a major asset to Japanese companies; Capcom developed Bionic Commando with Swedish studio GRIN, and Square Enix recently expressed a strong interest in acquiring Eidos.

As for Koei, it established a Canadian studio, and here, Gamasutra talks to Matsubara about the challenges of reaching a Western audience, especially with a franchise like Dynasty Warriors -- which even Matsubara admits has trouble differentiating its iterations in Western eyes.

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