World's oldest motion picture technology used to demonstrate the world's newest motion technology - Motionflow 240Hz
Sony today announced its first worldwide creative campaign for Sony BRAVIA(R) televisions. The company built the BRAVIA-drome, the centerpiece for Sony's latest marketing campaign, to provide customers with a visual demonstration of Sony's Motionflow technology.
The BRAVIA-drome was inspired by the zoetrope, a device invented in the 19th century to create short 'films' from a series of static images. This modern day zoetrope is 10 meters across, spins at over 40 kph and is the optimal medium for demonstrating how Motionflow 240Hz technology clearly displays today's fast-action motion pictures.