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Submitted by ThaTeflonDon 1162d ago | news

N-word used in Animal Crossing PR gaffe

Every now and then, game companies' PR and marketing backfires. Sony's 2007 God of War II promotional party featuring a decapitated goat made Fortune's list of the 101 Dumbest Business Moments of the year. Then there was the Wii port of Okami, for which Capcom swiped cover art from gaming site IGN--and forgot to remove the watermark.

This week sees another such misstep, this committed by Nintendo in an effort to promote the interoperability of the recently released Animal Crossing: City Folk with 2005's Animal Crossing: Wild World for the DS. (Animal Crossing: City Folk, Animal Crossing: Wild World, Nintendo DS)

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