The company behind the critically acclaimed Gears of War has seen its visually stunning shooter sell over 3 million copies in its first 10 weeks -- making it the fastest and best selling Xbox 360 game ever.
As game development becomes ever more expensive and complex, Epic is poised to become every publisher's best friend. The company is licensing Gears' underlying technology, the Unreal Engine 3, to some of the biggest names in the business: Sony, THQ and Electronic Arts.
Last week, Epic said Japanese superpublisher Square Enix, maker of Final Fantasy, had also licensed Unreal -- a shocking move, in a country whose developers are typically secretive and insular.
Wired News spoke to Epic's vice president Mark Rein about the future of Gears and Unreal.