Allen Rausch writes:
"Greatness isn't really found in innovation, but in execution. Take, for example, The Lord of the Rings Online. Turbine's Tolkien-themed MMO launched in April 2007 and has marched in the shadows of its larger brethren ever since. Often dismissed as "WoW with hobbits" (there's an element of truth -- many of its gameplay systems are derived from the WoW standard), LotRO has spent the last year and a half becoming one of the best (if not the biggest) MMOs on the market by focusing relentlessly on what it's good at: PvE content, small-group, casual and solo-friendly questing that makes content created for masses of players feel intimate and personal. The culmination of this process is the release of Mines of Moria, an absolutely brilliant expansion pack that takes everything the development team has learned and crafts it into a sublime MMO experience."