Edge writes: "Is there hope that a game based on Phelps could be anything more than a soulless cash cow?
It recently came to light in a 60 Minutes biography of Olympic gold medallist Michael Phelps that a videogame based on the swimmer and, presumably, his sporting achievements.
The modern world has a history of throwing Olympic heroes in at the deep end, drowning them in an ocean of contracts for product endorsements and special appearances. It seems only logical that the Michael Phelps brand should be extended into videogames so the guy can have a title or two to his name. After all, he has already joined the long line of celebrities recreating the air-guitar scene from 'Risky Business' for 'Guitar Hero' and been publicly plied with a promotional copy of 'Call of Duty: World at War'."