MTV Multiplayer: "When the iPhone* application store launched in June, there were games priced everywhere from free to $4.99 to $12.99. Anything above $9.99 bombed.
Former Electronic Arts executive Neil Young, now leading an iPhone studio called ngmoco:), believes there's a very specific reason for that.
"My read on the market is most of the games that are $9.99 don't really deserve to be there right there," said Young to MTV Multiplayer over the phone last week. "If that's the premium tier of pricing on the device, my expectation would be the premium tier of pricing would have premium games built for the platform that fully take advantage of that, versus a cross-port from a Symbian [a mobile operating system] or a DS game."
Young will try to prove that himself; ngmoco:)'s "Loco Roco" style puzzler, "Rolando," will cost $9.99 in December. He also thinks it could've sold for $29.99 on the PSP.
So, why not price it at $29.99 on iPhone? Young explains…"