Back at the beginning of May in 2005, everyone knew that the PlayStation 3 was in the works, but no one outside of Sony or its most trusted development studios knew what was in store for Sony's E3 2005 press conference. Upon arriving in Los Angeles for the show mid-month, people began seeing hints that the system would be unveiled in some manner. After all, Microsoft had already lifted the cloth off the Xbox 360, so it was Sony's turn to show its hand.
Situated conspicuously on stage, in the press shots and snuggled against the system in the glass display cases at the show was the PlayStation 3's new controller. It was never given an official name or even directly talked about at any point during the show, it was just sort of there. The Boomerang, as it was immediately dubbed, was as interesting a design as it was mysterious. Given how open Sony was about the inner specs of the PS3, why wasn't even a single word spoken about the controller?