EGM managed to have a good old chat to Sony's Jack Tretton. He was asked directly as to how he views the Xbox 360, and he believes that the PS3 is a better machine, with a better business model and that Xbox should be a little concerned. Tretton also responded to all the bad press Sony has received by saying if they were in third place, everyone would be more sympathetic to them and wish they got back on top!
EGM: But how do you view the 360 specifically as a competitor?
JT: I think we've got a better machine, I think we've got a better business model, and I think we're going to win in the long term. I'm extremely pleased that we're selling more PS2 units than they are [360 units]. That's something that quite frankly surprised me. But while early indicators are not completely irrelevant, you can't completely ignore them, and I'd be a little concerned if I were them. On the other hand, what concerns me is if the Xbox 360 is being rejected, are the consumers on board with [next-generation] technology and is there enough [demand] there.