EMA Publishes Standards For Benefit Denial Technology - The Entertainment Merchants Association (EMA) today announced that it has published threshold standards for "benefit denial technology" that would allow DVDs and videogames to be shipped to retail outlets in an inoperable state and subsequently enabled at the point of sale. The standards are designed to encourage the development of videogame and DVD benefit denial technology and allow benefit denial technology providers to align or design their systems to the extent possible to the needs of retailers and content providers.

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