Eurogamer: Sony has told us that SonyStyle's PS3 prices, which just became among the lowest online, have nothing to do with the platform holder.
"SonyStyle and Sony Centres are franchises. We deal them as we do any other retailer and they have their own freedom to create offers and promotions, just as other players in the market can do," a Sony spokesperson told Eurogamer.
SonyStyle dropped the price of the 80GB PlayStation 3 to GBP 259.00, and lowered the 40GB model to GBP 249.00. Those are better numbers than competitors ShopTo, GAME, Amazon and Play offer.