Wii's Future In Motion

Forbes Write: Better, brighter, faster games--and perhaps more profits--are in Nintendo's future.

Hardcore gamers may still scoff at Nintendo's Wii for catering to casual gamers. But hidden behind its Clark Kent facade are some impressive financial muscles.

Nintendo rocked the gaming world when it brought out the Wii gaming console three years ago by turning an entirely new demographic of users on to gaming. Middle-aged and senior citizens stood in line to buy Wiis on the strength of games like Wii Fit, which audiences found more fun than workout DVDs.

To date, Nintendo has sold nearly 35 million Wiis, including 12.6 million in the U.S., Nintendo's biggest market. That's lower than Sony's (nyse: SNE - news - people ) PlayStation 2, which has sold 43 million units since 2000. But it's still pretty high for a console that, at launch, was technologically a generation behind its chief competitors, Sony's PlayStation 3, with 13 million units in users' living rooms, and Microsoft's Xbox 360, with 23 million units. This year, the Wii is expected to sell more than the best-selling PS2 sold in its best year, 2003.

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Fishy Fingers3518d ago (Edited 3518d ago )

An interesting read, whether your a Wii fan or not (includes PS2/3/360 info). I have also added the Spong link as they break down the info to give a (speculated) amount of profit Nintendo make per Wii Sku sold.

Heres the figures (from Spong): "Macquarie Securities, has put a price on the 'operating profit' that Nintendo reaps from each Wii it sells. That figures is $6 (£4 or €4.75)."

"Strangely, the same feature does not suggest what Sony or Microsoft might be making (or losing) on the PlayStation 3 or Xbox 360. The former is, according to the piece, losing money. The latter, "might just break even"."