SONY and Blockbuster have some history together already. You may recall that Blockbuster was one of the first retailers in North America that they were going to be supporting on a much bigger scale than HD DVD. That announcement really got the ball rolling in Blu-ray's favor at the time.
Now comes word from Blockbuster that in the wake of their launch of Blockbuster OnDemand that they are actively seeking a partnership with Blu-ray player manufacturers. With Samsung and LG already in Netflix's corner, could this lead Blockbuster to seek out SONY as a BD player/game console entry into the market?