"Everyone seems to be talking about Wrath of the Lich King at the moment. It's busting sales records at the stores and seems to have attracted attention away from the other MMOs released this year. However, I'm sure most of Blizzard's competitors aren't that worried. After all World of Warcraft may be a monster, but it's one that only comes out to eat once every two years. Mythic was just unlucky enough that the schedule for Warhammer's release coincided with the monster coming up for dinner. Still even if Warhammer released further away from Wrath of the Lich King I have to wonder if the results would be any different. World of Warcraft seems to have the unusual ability to maintain a high subscription based even with a slow development cycle for its expansions. The subscription numbers do dip in between releases, but the game never really seems to lose its momentum."