Microsoft has told MCV that its 360 marketing will get 'louder and louder' over the next month, culminating in a partnership with MySpace and Channel 4 to host a special prime-time music show airing on TV at Christmas.
An Xbox TV show? What is this world coming to? "A place for friends. Jump in."
microsoft bringing more exclusives shows, thats great
It'll just be a sponsored music event most likely with their branding plastered everywhere.
They are very much so whoring out to the masses. Seriously, unfortunately it seems a half-assed console is now trying to tout itself as 'the sh1t' when it's already had 3 major set backs: 1) Harddrives, 2) Red Rings, 3) Failed with HD.
I got a question for you. Do you want the system to fail? I mean, if we found out that tomorow MS was killing the 360, putting up the white flag and leaving the industry for ever, would you go to bed with a smile on your face? Also, when it comes to marketing your product, even if you had set backs, would you not want to still sell the system as the sh*t? I sure as hell hope that if the PS3 has an major issues like the 360 had, (wich I doupt it will), I hope they keep on marketing the crap out of it. With both those consoles swinging at eachother, we win as gamers.
Should be interesting...
it's all about throwing in money in all directions. If you look at the xbox360's biggest games, they have never been released without some major marketing and some random tv show to make it seem as if the game is the next big thing, and people actually buy it. Anybody remember the MTV Xbox360 Launch special, or the Gears of War dev. show, or History Channels talk about Halo 3 and the weapons of the future, or the the random SCifi show about Mass Effect? LOL, MS has a hype machine in their hands.
yup its called advertising
GOd forbid MS advetises their stuff right? More examples of some of the best videogame marketing
well you need to spend money to earn money they always say and well MS is taking the advantage they have which is money.. wouldnt you if you were in their shoes? Plus i wouldnt think i would be hearing all this bashing of marketing if SONY was doing this, if they switched roles people would be giving praise...
I can't wait to never watch this
MS already have David Jenkins on the channel 4 gaming teletext page hyping everything 360 and knocking everything sony
laugh if they are showing a 360 then bam rrod
So in that case, THIS YEAR has to be the Xbox360's biggest year and it has to widen the gap over the PS3 much more because if it doesn't it might be in trouble. Microsoft knows that the PS3 costs 2x more than the Xbox360 and Sony really sucks at marketing, yet it still manages to outsell the xbox360 for months in MS's strongest region. I don't see MS giving the xbox360 another price cut anytime soon so they have to hop that the PS3 won't pull it off again in 2008.
i laugh in your face,hype,hype,hype.
Hype? You seen that 4d native 1080p 120fps playstation yet?
All games in 1080p. True HD lol!
....think you got the companies mixed up there. Hypes good as long as you deliver on it. Problems occur when you keep hyping stuff forever and when it finally comes out, it turns out to be overhyped and not worth it.
Come to think of it So does the Xbox !! And this Old Xbox Avatar Experience pile of Crap
has made a terrible mistake.
Laughing at missfortune is the fantart way, feeding on failure can only lead to sadness within ones heart. If only you guys spent more energy on things you actually liked, imagine the possibilities. True videogame fantarts love to piss on things they don`t like. The negative comments in the open zone on stories like this are a sign of the real scrubs, on both sides. Good thing you are noting in the gaming industry, just a little marginalist group no one sees in real life.
I know for a fact that you will be watching this. Danny Guinan & Red are going to be on it. Nothing better then a contemporary Irish/Dutch celtic band to push a 360.
OUCH!!! A lot of negative point of views in this MS thread already. I guess we can tell by the comments what company they chose to support and what company is not supporting them.
As much as i hate microsoft and love sony, microsoft really deserve to kick sonys ass this christmas, due to the amount of advertising Microsoft has done. They were even advertising on the front and back pages of the Metro and Observer in UK. The 2 biggest papers. And i dont see any sony advertising which is a shame.
I recentley have seen a BLITZ in Sony advertising on tv. I really do see just as many if not MORE commercials right now for MOTORSTORM2, LBP and you guessed it MGS4 than i have seen for the 360...so far only Banjo.
Well, at least they're doing better than Sony. WTF Sony, ADVERTISE! Word of mouth usually works but not this time!
Microsoft's doing now, what Sony did before with PS2. The PS2 advertising was everywhere during its hayday. Microsoft are now just hyping their console for more and more sales.
you obsessed brainwashed fanboys.
Sony should have a look at Microsoft and their marketting because its far in front of Sony.
1st party support vs heavy marketing. What would you prefer. If either could do BOTH im sure they would but as you can see they have both taken different routes almost.
Thats true although Sony needs to let the public know about their great selection of games.
People still get on Myspace?