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Phil Harrison is right about prototyping, says Betteridge

Rare studio manager Mark Betteridge has told GamesIndustry.biz that he is in full agreement with Atari president Phil Harrison that the games industry needs to change its view on product development, particularly in terms of prototyping products at a much earlier stage.

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caladbolg7773191d ago (Edited 3191d ago )

Was this notion of "prototyping" as a way of forecasting a title's success applied to Banjo-Kazooie: Nuts and Bolts?

Whatsmore...
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"At the moment we've got these hugely bloated teams spending millions of dollars, and as soon as they've finished the last game, if it's successful the safest thing to do is start on a new one, and look at ways to make it better. It kind of stifles innovation - the publishers are reluctant to sign a cheque for seven figures to get a product that they might not even want to go forward with."
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A-lah, Viva Pinata: Trouble in Paradise, anyone?

Xi3191d ago

if a game has success but they placed a lot of development time and money on it they may need to use the same assets in sequel to cut down costs and increase revenues.

Also that would be MS wantinng to get money back for they large advertising on that game.

mikeslemonade3191d ago

Prototyping takes to long and games take too long to develop as it is. Innovative games will have its time. First person shooters will not always dominate like it is doing now.

Milky Joe3191d ago

WHY'D YOU LEAVE SONY FOR THESE FAILING NOVICES??? THEY DON'T DESERVE YOUR SHINY BALDNESS AND AMAZING TASTE IN SUITS!!!