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Edge: Discrete Grey is the New Red

Edge writes: "Yesterday Nintendo dropped a bombshell that left a bemused gaming community scratching its head it in its wake. Namely, that the company has changed the colour of its logo from the iconic red to a "discrete" grey. And what's more, it did this years ago!

The story broke via a press release from Nintendo Europe and PR firm Popular, imploring journalists to cease using the red logoin favour of the relatively new grey one.

This is one of those announcements that has people running into their living rooms to check the back of game boxes before exclaiming "Oh, yeahh!" However, the change is very interesting – and on more than a purely symbolic or semiotic level."

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