Blizzard Talks The Business of 'World of Warcraft,' Subscription Rate Not Changing

Tracey John from MTV Multiplayer writes:

"Is there any stopping the behemoth that is "World of Warcraft"?

Despite the success of competitors like EA's "Warhammer Online," the MMORPG doesn't seem to be slowing down. The game recently reached 11 million subscribers worldwide and opened up servers in Russia and Latin America.

Last week, during the midnight launch of the "World of Warcraft" expansion "Wrath of the Lich King," I spoke with Blizzard CEO Mike Morhaime. We talked about the business model of Blizzard and "World of Warcraft," and what we can expect next."

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