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DEG Study: Blu-ray Favored Over Downloading

Home Media Magazine:Blu-ray Disc's prospects for the future appear bright, despite slower-than-expected sales attributed in part to the down economy.

An independent study found HDTV owners familiar with Blu-ray favor the format over downloading and streaming by a margin of nearly 10-to-1, with about 70% of respondents citing the fact that there's a physical disc to keep as a key factor in their decision to buy Blu-ray.

The study, conducted this fall by market research firm SmithGeiger on behalf of DEG: The Digital Entertainment Group, surveyed more than 1,100 HDTV owners in the United States and another 500 in Japan and 500 in the United Kingdom.

Respondents were asked to share their views on various forms of HD media, including digital downloading, streaming and Blu-ray Disc.

The study found 96% of Blu-ray Disc users are familiar with downloading and streaming services, but that two-thirds believe watching a movie on Blu-ray is a better overall entertainment experience. Nearly nine out of 10 Blu-ray users said they would likely recommend the format to potential buyers.

The survey also found that 28% of HDTV owners already own at least one Blu-ray Disc player, either standalone or PlayStation 3. By significant margins, these Blu-ray owners say the packaged media format beats both DVD and VOD in picture quality, sound quality and extras. Blu-ray even received high marks for title availability, a testament to the Hollywood studios' concerted push to release high-profile product on the format. According to The DVD Release Report, there are now more than 1,000 Blu-ray Disc titles either already in stores or in the pipeline.

The DEG findings are contained a white paper report, ""HDTV Owners: The Prospects for High Definition Media," that was presented today to media and analysts in Los Angeles.

At that presentation, Chris Lang, SVP of SmithGeiger, said he is surprised at Blu-ray's strong showing, noting that he had initially expected digital downloading and streaming to fare better. But primarily because of the superior picture and sound of the high-definition packaged media format, he said, "even younger groups are tending toward Blu-ray."

The DEG's Amy Jo Smith said Blu-ray Disc software sales are rising fast, and the format just celebrated its 2 million-unit month. She said the DEG projects Blu-ray Disc sales will account for up to 20% of total sales of certain upcoming high-profile titles, including Warner Home Video's The Dark Knight, the year's No. 1 movie.

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Genesis53559d ago (Edited 3559d ago )

No kidding. I like to collect movies and games then display them in my book cases. Friends and family also like to borrow them once in a while. These things are hard to do if they are all stored on a hard drive or mass storage device.

Gue13559d ago (Edited 3559d ago )

most nerds and people with the money and equipment for this, think that this is as easy and fast as sharing music for the masses. but they are wrong...

JokesOnYou3559d ago (Edited 3559d ago )

"The study found 96% of Blu-ray Disc users are familiar with downloading and streaming services, but that two-thirds believe watching a movie on Blu-ray is a better overall entertainment experience"

Yeah I guess IF you ask Blu-ray disc *users*=(owners) most of them would say they prefer a disc over downloading....hell they already spent money on the hardware to play HD movies, so I reckon they want to see Blu-ray become the next standard.

This study data is slanted in favor of Bluray by mixing and matching the data, because if you read carefully why does it state "HDTV owners familiar with Blu-ray"? forgive me if I'm a little skeptical but it just sounds like a closed poll in order to get positive news for bluray, I mean why not just a poll of random "HDTV owners"? Either way bluray should do fine but I just think this data is BS, I highly doubt if you asked 1,100 random HDTV owners about their preference for HD movie watching AND gave them the pro's and con's of both that it would come out 96% in favor of Blu-ray in fact I've seen polls/analysis suggesting much different numbers in favor of DD....ha ha I guess it just depends on which group is *behind the poll.

JOY

Pebz3559d ago

Pretty much any study that is publicly released, rather then only used for research, is done like that. It's basically advertisement.

Like: "Study shows that 9 out of 10 dentists recommend this tooth paste." What they forget to tell is that like all those dentists are sponsored by said tooth paste producer and only reason they don't say 10 out of 10 is to make it seem believable.

ruibing3559d ago

@JokesOnYou
"familiar with Blu-ray favor the format over downloading and streaming by a margin of nearly 10-to-1"

In other words, they simply need to have seen the difference for Blu Ray at a friend's house or some store. They polled over two thousand people, and found that those who are familiar had this preference. They can then use this data to encourage the Digital Entertainment Group to use more advertisement to spread awareness of Blu Ray.

SaiyanFury3559d ago (Edited 3559d ago )

Really? More people buy BDs than digital downloading or streaming HD video? Doesn't surprise me one bit considering you need bandwidth over 20mbps in order for digital downloading and streaming to be a reality. I only have access to 1.5mbps and that's the best that I have access too. Yeah, I think I'll be buying BDs for a long while to come until 20+mbps connection speeds become available sometime in 2015 or later here in Florida.

BrianC62343559d ago

"This study data is slanted in favor of Bluray by mixing and matching the data, because if you read carefully why does it state "HDTV owners familiar with Blu-ray"?"

You must think nobody will upgrade to HDTV or care about video quality. HDTVs with 1080p are getting cheap. If you have a 1080p HDTV you don't want to watch a downloaded movie. Blu-ray looks a lot better.

This reminds me of when DVD first came out. It didn't take over right away. VHS movies were still cheaper. But as DVD players got cheaper the DVD movies also got cheaper and soon were almost as cheap as VHS. Then VHS died out and DVD was everywhere. This doesn't happen over night.

I think downloading could do damage to movie rentals but if you have to spend more than a couple dollars on a permanent movie you should buy it on disc. What would you do if your hard drive died and you lost all your movies?

+ Show (3) more repliesLast reply 3559d ago
Gun_Senshi3559d ago

I'd prefer a hard copy over a limited Soft copy.

Also, downloading is way far off. Most countries internet still have download limits and some other countries not so fast internet. How can yuo download a 25GB Movie when your download limit is 20 GB?

Milky Joe3559d ago

The package I'm on at the mo has a 5GB cap per week (Only counts 4-midnight weekdays, midday-midnight weekends) and apparently it's an 8meg set up. I don't think I've ever got past 5. I am definitely not ready for DL films.

I'm in the UK by the way.

White-Sharingan3559d ago

in my country I only have 3meg speed

so I much prefer blu-ray (which I have) over downloads

ruibing3559d ago

Not only that, I seem to avg 250 kb/s for residential broadband connections. This would mean a two hour movie cannot be larger than 1.8GB, which is pretty small compared to even HD-DVD, much less Blu Ray.

PirateThom3559d ago

Legal downloads are usually lower quality (essentially sub-HD upconverted to HD resolutions see also: DVD upscaled), only available for rental, cut into monthly download limits if you have one, don't come with special features and every single studio would love a world where we don't own the products and are unable to trade or buy second hand.

Sarcasm3559d ago

Don't forget that you don't get any "extras" with digital downloads. I personally like to see the "making of" documentaries for my favorite movies like Iron Man, Transformers etc.

And they are usually in HD as well, so it's very enjoyable.

Spike473559d ago

There are still countless people that are not informed well about this and it will take more than 6 years for people to start catching on.

Gue13559d ago (Edited 3559d ago )

exactly my point. not as easy and fast as sharing music...

music data is small enough to download it fast with any type of connection to then transfer it to some music device like an MP3 player or iPOD to listen to it on the car or whatever place with the headphones. and it's easy to share it with your friends...

ZILLA3559d ago

when you get home and throw in MGS4 or the IRON MAN movie its heaven on earth.

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