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Strong NPD Meets Mixed Reception As Stocks Fall

With many analysts and execs awaiting October's NPD results as the litmus test for the game biz's long-term health in a downturn, the strong month means the industry can loosen its belt and heave a sigh of relief, right?

Not so much. Shares of major game publishers took a hit this morning -- as of press time, Electronic Arts is down over 9 percent, while Activision Blizzard appears to have slipped almost 13 percent. The big three console makers are all down by single-digit percentages, too -- even Nintendo, whose solid hardware and software sales alike claimed big wins in October NPD.

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gamasutra.com
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