Screen Play: "Remember when Ubisoft was "the Rayman company"? It doesn't seem that like long ago, but now the French publisher is a powerhouse.
Ubisoft has enjoyed extraordinary growth over recent years thanks to successful "hardcore" properties like Assassin's Creed, Prince of Persia, Far Cry, Splinter Cell and other Tom Clancy games. The company is also increasingly targeting the burgeoning "casual" market and even has its sights on film and television production.
Alain Corre, Ubisoft's executive director for Europe, the Middle East and Asia, was due to visit Australia last month and have a chat to Screen Play. His trip unfortunately had to be cancelled at the last minute because of the global financial crisis, but Alain was kind enough to ring me from Paris for the interview below.
The interview today covers topics like the impact of the financial crisis, Ubisoft's growth, the merger of Activision and Vivendi, holes in Ubisoft's portfolio, the future of the PC, packed Christmas release schedules, the casual market and gender stereotypes."