Ubisoft Bullish On 2009, Talks Up Avatar MMO

Ubisoft president and CEO Yves Guillemot told investors at a BMO Capital Markets conference that the video game software industry will see a "great year" in 2009.

Using hardware growth and previous software sales trends as evidence, he notes that the home console installed base in the U.S. and Europe is expected to have increased by 121 percent to 70 million units by year end, with handheld consoles growing by 55 percent to 90 million units.

According to the company, 2008's hardware sales imply a record year for game sales in 2009, despite any hints at a global economic slowdown.

"If we look at this industry, one thing to consider is that when hardware sales are peaking, software sales are peaking 18 months later," says Guillemot. "You can expect that next year will also be a great year for this industry."

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