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Ubisoft: Massive Will Bring Company Closer To MMO Space

Discussing Ubisoft's plans for entering the massively multiplayer online game space, CEO and president Yves Guillemot talked about the company's recent acquisition of World in Conflict developer Massive Entertainment and outlined the company's strategy to create "light" massively multiplayer online games.

"Our goal there is to go first with light MMOs," he said, speaking at the BMO Capital Markets Interactive Entertainment Conference. "They have been extremely popular for a long time in China, but are also coming to the U.S. and Europe, generating lots of good revenue."

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gamasutra.com
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