The standard 80GB PlayStation 3 retails for $399, considerably far away from the mass market "sweet spot" of $199.
But Sony Computer Entertainment America VP of sales Ian Jackson said on Thursday it's the value that counts.
At the BMO Capital Markets Interactive Entertainment Conference on Thursday, he said, "Now, I've heard it said a number of times from a lot of different folks: 'Well, you know, It's all about price and it's all about what you can provide, and everybody's price conscious.'"
He described the PS3 as a device with entertainment versatility, strong game support and Blu-ray compatibility. "There is no product in the industry today on the videogame console market that delivers what a PlayStation 3 delivers for under $400, in the case of the 80GB."